As Artificial Intelligence rapidly changes the entertainment and media industries, the Punjab government has introduced the proposed Punjab Performers’ Digital Identity and AI Protection Act 2026 to protect artists from unauthorized use of their digital identity.
The proposed legislation seeks to regulate the use of AI-generated deepf@kes, voice cloning, digital replicas, and f@ke endorsements by requiring creators and producers to obtain written consent before using a performer’s likeness through artificial intelligence.
Key Features of the Proposed Law
- Protection against unauthorized AI-generated content
- Mandatory written permission before using a performer’s digital identity
- Requirement to disclose AI usage in productions
- Proposed penalties including fines and imprisonment for violations
- A digital rights registry to protect artists’ identities
- Special safeguards for minors and deceased performers
Why It Matters
The rise of artificial intelligence has created new opportunities in media and entertainment, but it has also raised concerns about privacy, consent, intellectual property, and digital ownership.
The proposed law represents an important step toward balancing technological innovation with ethical responsibility, ensuring that artists maintain control over their identity in the digital era.
As AI technology continues to evolve, similar debates around AI regulation and digital rights are emerging worldwide.
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Disclaimer:
This article is shared for informational purposes only and is based on publicly available reports. The proposed legislation may be amended before final approval and implementation.
• Punjab AI Protection Act 2026
• Digital Identity Protection Pakistan
• AI Deepfake Law
• Artificial Intelligence Regulation
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